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Trust is Priceless in The Hosting Industry

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Trust is not just a matter of reputation; it is a non-negotiable pillar that every web hosting provider must establish with customers in order to achieve and maintain any degree of success. When individuals and businesses entrust their websites—and, by extension, their data—to hosting platforms, they expect robust security, consistent updates, and clear communication. 
 

Every day, hosting providers face vulnerability issues in an increasingly challenging environment. Recently, vulnerabilities in a popular free web hosting control panel exposed over 21,000 instances to ransomware attacks, disrupting over 200,000 websites globally.  Moreover, vulnerability is increasingly a governance issue discussed at the Board level. S&P Global Ratings states that poor cyber vulnerability management could negatively influence their assessment on an organization’s risk management and internal controls. This trend highlights an undeniable fact: the hosting industry needs well-tested, secure solutions. There is no substitute for the trust earned through years of security-focused vulnerability testing, development, and transparency. 

A Cautionary Tale 

On any given day, hosting providers face a myriad of potential attacks and vulnerabilities, such as defective authentication, command injection, security filter bypass, and more. These weaknesses, if left unchecked, can easily open doors to attackers looking to exploit unprotected systems. Numerous instances of software are targeted by ransomware attacks, which can leave servers offline, files encrypted, and users scrambling for solutions. 

Often, the affected instances are immediately compromised as attackers exploit these vulnerabilities to execute code remotely and take full control of affected servers. These security incidents underscore a lack of both preventive measures and clear communication between hosting providers and their end users. The lapse can have costly consequences for users who ultimately paid the price of this disconnect. 

The Value of Trustworthy Communication 

Trust goes hand-in-hand with communication. When vulnerabilities are found, customers depend on clear, honest communication from their providers. Ideally, they should be informed promptly of any risks, with actionable guidance on securing their environments. A delayed response and communication breakdown could leave thousands of customers vulnerable for days, impacting businesses and personal websites alike. 

Established platforms, such as cPanel and Plesk, have invested heavily in building not just a secure product but also a customer-centric communication strategy. By ensuring that customers receive timely notifications about updates and potential risks, these reputable platforms maintain the trust of their users through proactive, transparent engagement. This commitment to clear communication is a fundamental part of the trust equation. 

Why Years of Testing and Security Matter 

When a software platform is well-tested, maintained, and continuously improved upon, it becomes resilient against threats that would otherwise exploit untested or insufficiently protected code. cPanel and Plesk, leaders in web hosting control panel software, offer such robust solutions. Built upon decades of rigorous development and vulnerability testing, both platforms have proven their ability to safeguard user data and maintain service continuity even in the face of evolving cyber threats. 

Unlike newer, less established solutions, cPanel and Plesk have extensive histories, including thousands of security tests, and have both endured many industry changes. This extensive experience means that their users benefit from a product backed by teams well-versed in both preventive and corrective security measures. The real value of established software lies not just in its features, but in the trust that it is secure by design. 

Making Trust a Priority 

The choice of a hosting platform should never be taken lightly. Today’s businesses depend on seamless, secure, and reliable hosting to support their growth, reputation, and customer trust. The cost of compromised trust and its resulting negative business impact far outweighs the investment in a well-tested, secure solution from the outset. 

For hosting providers, security is not merely a feature but a core element of the service. For customers, the ability to trust their hosting platform with the safety of their data and operations is, indeed, priceless. Vulnerabilities can rapidly escalate into widespread threats. Investing in platforms with a proven security record is not just a prudent choice; it is a crucial step in building a solid foundation of trust, leading to mutual success for providers and customers alike. 

As the world’s top internet infrastructure industry event, CloudFest helps set the tone for our industry. A who’s who of partners, leaders, consumers, end users, and executives gather in Europa Park, Germany, for presentations, discussions, product launches and demos, face-to-face meetings, and so much more.

We appreciate the opportunity that CloudFest provides us to not only showcase the flagship brands of our ecosystem (cPanel, Plesk, and WHMCS), but also connect with our partners and colleagues. We had an amazing time meeting one-on-one and attending the myriad of presentations, keynotes, and panels.

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Our very own CTO of Cloud Platform and Incubation Projects, Jan Loeffler, kicked things off with his keynote presentation “WordPress by the Numbers.”

This guide to the galaxy of WordPress revealed there are over two billion hostnames worldwide, over 717 million of which are active within the WebPros domain database, and over 80 million of those hostnames are running WordPress as its primary CMS.

Jan went on to reveal some of our research, including that 60% of websites are built by web age

ncies and web professionals, and that over 80% of agencies resell hosting. It was also shared that 1 out of every 3 WordPress websites on the internet are powered by a WebPros control panel, either cPanel or Plesk.

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WebPros Product Managers Adam Wien and Andrey Kugaevskiy presented “WordPress & WebPros: Elevating UX & Fortifying Security in the WordPress Universe.”

This served as the official launch of our two new WordPress-centric products: WP Guardian and WP Squared. Andrey and Adam led the audience through how to leverage these products to deliver top-notch management of WordPress site with WP Squared and industry-leading protection of WordPress websites with WP Guardian.

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“The Influence of AI in Hosting: Expanding Your Revenue Horizons” was also presented by Jan Loeffler.

By bridging the gap between his own grandfather’s local winery 30 years ago and today’s eCommerce-centric global storefront, Jan led the captive audience into the modern world of AI-driven solutions and how to leverage these solutions for smarter resource allocation, predictive maintenance, enhanced security, and overall pushing the boundaries of what is possible in the cloud and hosting market in general.

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Hendrik Koehler, Director of Product Management of Sitejet, presented a masterclass entitled “Sitejet Builder for cPanel and Plesk: Unlocking Profit Potential.” By framing the dramatically changing hosting market against the growth of SaaS providers alongside WordPress, Hendrick presented Sitejet Builder as the user-friendly, feature-packed, and overall powerful tool that it is.

With its inclusion within both cPanel and Plesk, Hendrick illustrated exactly how Sitejet Builder enables users to launch optimized websites and stay competitive in an increasingly aggressive and expanding space.

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CloudFest is always a whirlwind event, filled with fruitful meetings, interesting and compelling presentations, discussions, product demonstrations, as well as the spontaneous interactions and overall unexpectedness we’ve come to appreciate that all coalesce into CloudFest being the outstanding event that it is.

Of course we’ll be returning to Europa Park again in 2025, but first: June 5-8, 2024, is CloudFest USA in Austin, Texas; we’ll see you there, pard’ner!