Leveraging Your Investment in Your Company’s Privacy Policies



While drafting policies might not be everyone’s cup of tea, there’s immense value in understanding and implementing effective privacy practices. Privacy laws play a pivotal role in safeguarding sensitive data, restricting information sharing, and penalizing misuse. By holding companies accountable, these laws protect both individuals and companies from data breaches.


Leveraging Privacy


Privacy Laws: A Global Landscape

Privacy laws are here to stay, with over 70% of countries having enacted legislation to protect data and privacy. While different countries have their own privacy regimes, many share similar values. The EU has taken a lead role in shaping the privacy debate. While we must align with terms of GDPR, it doesn’t mean we don’t also have to comply with other country’s laws. However, GDPR has created a kind of standard terms of reference. For example, GDPR-type laws introduced terms like “data controller” and “data processor.” These terms have found acceptance worldwide. That said, there’s resistance to the EU dictating global privacy rules, and different cultural perspectives contribute to this complexity.

Crafting Customer-Centric Privacy Policies

Reframing the Privacy Discussion

We often associate privacy discussions with compliance, especially in the context of regulations like GDPR. But we need to think beyond just checking boxes. The goal here is to shift from a mere compliance-oriented mindset to one that aligns privacy practices with customer values and business objectives.

Why is privacy so crucial? It all boils down to trust. Trust is the cornerstone of relationships – be it with individuals or businesses. When trust is breached, it can have a ripple effect, making people hesitant to trust you in other aspects of your business. Businesses increasingly value their privacy. A significant majority are willing to invest time and money to establish privacy policies and safeguard their data.

Because of this, you must design your privacy policy with the customer in mind, not just as a legal document but as a tool to build trust. This approach results in a policy that’s not a hindrance to your business but instead facilitates it. The goal isn’t 100% compliance with every country’s laws, but rather ensuring helping facilitate compliance for your customers. This means your privacy policy should be understandable and relatable across different jurisdictions.

Building Blocks of an Effective Privacy Policy

Key to an effective privacy policy is comprehending personal information, not just as “Personally Identifiable Information.” The term “personally identifiable information” originated in U.S. privacy laws, particularly those regulating the disclosure of health care information. However, the term is too narrow for a global privacy policy. Rather you should use the concept of “personal information.”

Personal information is information that, by itself, or in combination with other information, can:
• Identify;
• Locate; or
• Contact
an individual human. Using this concept, you’ll have a more robust way to understand how the data that flows through your organization may be subject to regulation by a country’s privacy laws. The significance of terms lies in their combined context.

After you fully understand the term “personal information,” you will next need to conduct a data flow analysis. This involves understanding how data is captured, stored, accessed, and shared. A data flow analysis is relatively simple, and you can leverage the document you already have. Most of the information you need is in your vendor contracts. These contracts typically set out what information the vendor has, how they use it, and where it goes. You will review these documents, and other things like Data Privacy Agreements, to determine how personal information you have is captured, stored and processed.

Moving Beyond a Policy that Sits on a Shelf

Documentation is crucial. Identify and document privacy risks and possible remedies. This not only demonstrates transparency but also showcases your commitment to privacy-conscious design. Privacy policies should be dynamic documents, not static shelf-fillers. Highlight how your business handles information, especially in terms of hosts and customers. Customers value transparency. A good privacy policy demonstrates accountability, strengthening their trust.

Personal Information


Privacy is non-negotiable. By adopting a customer-centric approach and crafting transparent privacy policies, you not only enhance compliance but also foster trust and loyalty. Remember, your privacy policy should be a reflection of your commitment to both your customers and your business’s brand.


Helpful resources

Cisco study on customer interest in privacy policies.
Summaries of most global privacy and security policies.

As the world’s top internet infrastructure industry event, CloudFest helps set the tone for our industry. A who’s who of partners, leaders, consumers, end users, and executives gather in Europa Park, Germany, for presentations, discussions, product launches and demos, face-to-face meetings, and so much more.

We appreciate the opportunity that CloudFest provides us to not only showcase the flagship brands of our ecosystem (cPanel, Plesk, and WHMCS), but also connect with our partners and colleagues. We had an amazing time meeting one-on-one and attending the myriad of presentations, keynotes, and panels.

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Our very own CTO of Cloud Platform and Incubation Projects, Jan Loeffler, kicked things off with his keynote presentation “WordPress by the Numbers.”

This guide to the galaxy of WordPress revealed there are over two billion hostnames worldwide, over 717 million of which are active within the WebPros domain database, and over 80 million of those hostnames are running WordPress as its primary CMS.

Jan went on to reveal some of our research, including that 60% of websites are built by web age

ncies and web professionals, and that over 80% of agencies resell hosting. It was also shared that 1 out of every 3 WordPress websites on the internet are powered by a WebPros control panel, either cPanel or Plesk.

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WebPros Product Managers Adam Wien and Andrey Kugaevskiy presented “WordPress & WebPros: Elevating UX & Fortifying Security in the WordPress Universe.”

This served as the official launch of our two new WordPress-centric products: WP Guardian and WP Squared. Andrey and Adam led the audience through how to leverage these products to deliver top-notch management of WordPress site with WP Squared and industry-leading protection of WordPress websites with WP Guardian.

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“The Influence of AI in Hosting: Expanding Your Revenue Horizons” was also presented by Jan Loeffler.

By bridging the gap between his own grandfather’s local winery 30 years ago and today’s eCommerce-centric global storefront, Jan led the captive audience into the modern world of AI-driven solutions and how to leverage these solutions for smarter resource allocation, predictive maintenance, enhanced security, and overall pushing the boundaries of what is possible in the cloud and hosting market in general.

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Hendrik Koehler, Director of Product Management of Sitejet, presented a masterclass entitled “Sitejet Builder for cPanel and Plesk: Unlocking Profit Potential.” By framing the dramatically changing hosting market against the growth of SaaS providers alongside WordPress, Hendrick presented Sitejet Builder as the user-friendly, feature-packed, and overall powerful tool that it is.

With its inclusion within both cPanel and Plesk, Hendrick illustrated exactly how Sitejet Builder enables users to launch optimized websites and stay competitive in an increasingly aggressive and expanding space.

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CloudFest is always a whirlwind event, filled with fruitful meetings, interesting and compelling presentations, discussions, product demonstrations, as well as the spontaneous interactions and overall unexpectedness we’ve come to appreciate that all coalesce into CloudFest being the outstanding event that it is.

Of course we’ll be returning to Europa Park again in 2025, but first: June 5-8, 2024, is CloudFest USA in Austin, Texas; we’ll see you there, pard’ner!

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